B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be here on your show.Specifically offered the significance as well as the necessity of the topic we're going to be taking on over the course of this conversation also, which is one that I assume is truly under-discussed. One that might if not increase some brows, but may obtain you some p… Read More